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Bollywood

Pivotal, Not Seminal: Indian Matchmaking

Since its release a couple of weeks back, Indian Matchmaking, has raced to the top of the charts for Netflix in India, writes Dr Sandee...

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Business and Politics

Undekhi: Plain Vanilla, Distasteful Hype

Dr Sandeep Goyal says that SonyLiv's latest thriller offering Undekhi, has landed itself in an unenviable soup of its own maki...

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Business and Politics

The End of a New Beginning

Sandeep Goyal says that the one thing he has never understood about TikTok is – why does...

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Business and Politics

Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity f...

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Business and Politics

Nepotism: Advertising Industry better or Bollywood?

Sandeep Goyal gives you a view to the nepotism, which mocks at as much talent in the Adve...

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Trending

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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